Page 4 - Ayatana Product Offering

EXECUTIVE SUMMARY
As those more strongly identifying with a lifestyle associated with yoga, there is increased alignment with various health products including dietary supplements, aromatherapy, natural beauty products and alternative health in general. The cross-section between those engaged in routine yoga and spending $16.8 billion/yr in 2018 (up $6.1 billion in 2012) on yoga apparel is showing apparent desire to seek out or respond to wellness products targeting this audience. Benefits including relaxation, serenity, anti-stress, flexibility and general health are top ranked drivers between many of those practicing yoga and taking dietary supplements.
Our senior management team believes the lifestyle synergies that exist between Wanderlust and Windmill Health can be significant. Windmill has fifty years of experience innovating in the health category and has expertise in partnering with marketers in virtually all channels of commerce.
Windmill was one of the original ingestible health brand to bring nutraceuticals to
direct sales organizations and presently are integrated with several Fortune ranked organizations within the d-t-c industry.
The attached document was designed to serve as a departure point for further discussion and planning.