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July 2020 www.intellinews.com I Page 4
An increase in online sales apparently pushed the company to rethink its customer service approaches.
While earlier the company focused on service quality during face-to-face interactions at physical stores, now the focus is shifting to buyers who use various channels.
"These new trends have arrived as fast as the lightning," he concluded.
Online pharmacies have also benefited from the lockdown, attracting customers who previously opted for physical pharmacies.
According to findings of a survey commissioned by pharmaceutical company Stada, 12% of Russians made their first purchase in an online pharmacy during the lockdown.
Erkapharm group, which runs several pharmacy chains, such as Doktor Stoletov, Ozerki and Raduga, reported a 40% y/y increase in online
Gains seen in Russian TMT, online best positioned
sales in April, even though only pick-up orders could be implemented until late May.
On May 27, Russia's health watchdog Roszdravnadzor allowed delivery of online orders from pharmacies, and Erkapharm says delivery orders already account for about 2% of all sales.
Uncertain prospects
Still, at this point, it's not clear how strong the online shopping trends triggered by the lockdown are going to be.
Online food retailers expect an increase in sales in the autumn, as it is normally the case, but the situation is less certain when it comes to other types of products.
"If we talk about electronics and clothes, the uncertainty level is much higher," Metro's Mishchenko was quoted as saying by Kommersant. "It's not even yet clear if schools will reopen on September 1."
announced in late June by President Vladimir Putin, which got a positive market reaction.
BCS GM reminds of overall trends in 1Q20 and spring 2020, with pressure in the advertising revenues and telecom providers remaining fairly resilient. Macroeconomic conditions and concerns over the coronavirus (COVID-19) will define the
Analysts of BCS Global Markets published a report on Russian telecommunication (TMT) sector "Online is King", raising the target prices for the shares in the TMT sector by 10-30% given a number of favourable developments.
As reported by bne IntelliNews, the IT sector in particular will get an extra boost from tax cuts