Page 60 - UKRRptApr21

Online advertising grew by 7% last year, countering the overall stagnation of Ukraine’s advertising market, reported the Ukrainian Internet Association. Withmns of Ukrainians housebound and turning to e-commerce, online advertising grew to $490mn last year. Nearly half of the ad spending for social media and messenger platforms. The most dynamic segment was online ‘media advertising’ which grew by 41% y/y, to $240mn. The full report can be found here. Ukraine’s overall advertising market shrank by 1% last year.
9.1.8 Tourism sector news
To boost Black Sea tourism, almost 500 km of bicycle paths are to be built in Odesa and neighboring Mykolaiv regions. In Odesa, two paths totaling 420 km will run on two routes south of the city, Ukravtodor reports on Facebook. One 90km-circuit will connect the resort town of Chornomorsk, Hrybivka and Ovidiopol. A second 250-km ‘Big Bike’ route will run south past Zatoka, Shabo, to 16 and T-16-25 roads and will provide bicycle connections with Zatoka, Shabo, Serhiyivka and Tatarbunary. The paths will largely follow highways, but will be separated from traffic by a fence. In Mykolaiv, governor Vitaliy Kim tells Nik Vesti that the regional government is starting to design 70 km of paths to connect with path to resorts in Kherson and Odesa.
A record number of charter flights are scheduled to fly from Ukraine to Turkey in early June, Turprofi, the tourism professional news site reported, citing research of Ukrainian Association of Travel Agencies. For the week of June 7-13, 326 flights from nine Ukrainian cities are to go to Turkey. This is 62% more than the 201 flights that took place during the same week in 2019. The top three destinations are: Antalya, Bodrum and Dalaman. The airline ranking is: UIA – 125 flights; Azur Air and SkyUp - 71 flights each; and Windrose – 59 flights.
Cyprus will reopened to tourists from Ukraine as of April 1. From a ‘red zone’ such Kyiv, all passengers aged 12 or over must take PCR tests within 72 hours of flying and again on arrival. At Larnaca airport, the analysis costs €30 euros. At Paphos airport, €32 euros. Airlines that fly to Cyprus from Ukraine include: Ryanair, SkyUp, UIA and Wizz Air.
Starting from April 1, Chinese tourists can enter Ukraine without visas and stay for up to 30 days, according to a Decree signed last week by President Volodymyr Zelenskiy. The experimental visa-free regime is to last six months, until Sept. 30. All visitors to Ukraine need to show a negative coronavirus test and proof of purchsae of travel / health insurance.
With the EU blocked for most Ukrainian tourists, Egypt and Turkey are the huge beneficiaries, according to Boryspil’s flight schedule for April, reported Avianews.com. The ranking of flights listed for April is: Sharm el-Sheikh - 305 flights; Hurghada, Egypt – 194; Antalya, Turkey – 157; Istanbul – 130; Dubai – 102; Tel Aviv – 98; Amsterdam – 88; Minsk – 60; Prague – 60; and Tbilisi – 58. Boryspil’s schedule for April shows that air carriers plan to fly on more than 50 international routes.
60 UKRAINE Country Report April 2021 www.intellinews.com