Page 63 - IRANRptJun22

“There are no popular [Iranian] brands recognisable in Russia, so it will also be necessary to invest money and time in creating a brand and marketing support for products,” the RSTC press office quoted Voitsekhovsky as saying.
Stores in Russia were ready to include Iranian brands, but on condition that the investments of Iranian manufacturers in Russia included local managing offices and the hiring of Russian firms for branding and advertising support, the trade association noted.
“So far, doubts remain that the quality of the luxury products will reach the levels of Italian, Spanish, Portuguese goods,” Voitsekhovsky also said. The RSTC said there were plans to start a cooperation with Iranian manufacturers based on the opening of an initial 30 outlets.
9.1.10 FMCG sector news
Iranian producers ‘eager to take Russia market shares vacated by US, European brands in war exit’
Iranian manufacturers are eager to expand their fast moving consumer goods (FMCG) and other brands in Russia following the exit of European and US brands in response to the military conflict in Ukraine, according to Oleg Voitsekhovsky, managing director of the Russian Council of Shopping Centres (RSTC).
Prior to the Ukraine invasion, brands from Iran over the course of several months made significant impact in Russian regions including Astrakhan, but the prospect of empty outlets in shopping malls, brought about by the departure of European and American brands from Russia, has given new impetus to the plans of Iranian producers to build Russian market share. “There are no popular [Iranian] brands recognisable in Russia, so it will also be necessary to invest money and time in creating a brand and marketing support for products,” the RSTC press office quoted Voitsekhovsky as saying.
Stores in Russia were ready to include Iranian brands, but on condition that the investments of Iranian manufacturers in Russia included local managing offices and the hiring of Russian firms for branding and advertising support, the trade association noted.
“So far, doubts remain that the quality of the luxury products will reach the levels of Italian, Spanish, Portuguese goods,” Voitsekhovsky also said.
The RSTC said there were plans to start a cooperation with Iranian manufacturers based on the opening of an initial 30 outlets.
9.1.11 Property & construction sector news
Iran identifies 1.6mn vacant homes, prepares to force properties on to market
Towards 1.6mn suspected empty homes have been identified across Iran, Tasnim News Agency on April 27 reported Parvaneh Aslani, director general of the housing economics office of the Ministry of Roads and Urban Development, as saying.
Officials confronted by Iranians who cannot get a foot on the property ladder due to soaring house prices and the severely weakened Iranian rial (IRR) are looking to force some of these homes on to the market. Introduced regulations mean homeowners who refuse to rent a vacant home for at least a one-year period must pay half an annual rent in the form of a tax fine. Many Iranians hold on to empty property as an investment, believing that they stand to profit more from potential sales during better economic times.
Aslani reportedly said that she expected the country’s tax office, armed with the list compiled from its search for empty properties, would now start implementing fines against owners.
A previous vice president of the National Tax Administration, Ghassem Panahi, once announced that a long-awaited tax on vacant homes in Tehran and other
63 IRAN Country Report June 2022 www.intellinews.com