Page 4 - bne_Tech_09_2020

Top Stories
September 2020 www.intellinews.com I Page 4
with its rival Mail.ru Group in the food tech and transportation segments.
Analysts say that one of the reasons for the divorce was Yandex' unwillingness to be a "junior partner" in the joint venture, as that scenario would imply the priority of Sberbank's interests.
"Now Yandex' hands are free, and the company cannot afford to ignore the fintech industry," Delitsyn observed, adding that e-commerce and fintech are likely to be the main areas
for the online giant's activities as they are most lucrative.
Sberbank's share in the Yandex.Market corresponded to its specific division, Beru, which will now be integrated in the digital giant's main marketplace.
Beru was one of the fastest-growing e-commerce platforms in Russia in 2019, jumping from 52nd
place to 9th, with RUB28bn sales soaring by 849%. However, it still remained loss-making on the Ebitda level in 1Q20.
With the addition of Beru, Yandex.Market will cater for the entire purchase process, from warehousing to communicating with customers, as well as provide a price comparison service.
According to Yandex, its enlarged e-commerce marketplace now has more than 7,000 suppliers, while the Yandex.Market price comparison platform, which works on the CPC model, services about 25,000 clients.
"The company can use Yandex.Market Yandex. Plus [a subscription service that provides discounts on Yandex' other services] to support Beru and cross-sell to its clients while saving on marketing and customer acquisition expenses," Sberbank CIB brokerage said in
a research note.