Page 25 - bne_September 2022_20220802

bne September 2022 Companies & Markets I 25
EVs in Uzbekistan bring problems and prospects
Muzaffar Ismailov in Tashkent
Uzbekistan’s electric vehicle (EV) market has enjoyed a boom over the past two years. The number of imported EVs has expanded dramatically. In the first half of this year, marking growth of 4.5-times year on year, more EVs, namely 1,125, were imported into the Central Asian country than in the entirety of the previous four years. Back in 2018, only 18 were imported, almost all coming from China.
To stimulate demand, the government introduced various benefits. EVs, for example, are exempted from customs duties, excise taxes and motor vehicle charges.
However, competition on the Uzbek EV market is changing for the worse, representatives of Megawatt Motors, one of the suppliers of EVs in Uzbekistan, said.
In Megawatt’s opinion, market players are showing no appetite for investing in EV service and infrastructure development. In most cases, it says, they are engaged only in buying and selling, although this is in no way sufficient, since EVs are goods that make demands over the long term; they require servicing, they must deliver compliance with the rules of operation and they must meet warranty conditions, while coming with insurance opportunities.
The founders of Megawatt, Ulugek Khojamberdiev, Alexandr Abdullaev and Vadim Sutepin, described to Spot how the market was changing, what it lacked and what changes to expect in the future.
A couple of years ago, only wealthy people in Uzbekistan bought EVs, and in most cases, they considered their asset as a ‘trophy’ toy or as a second car. But the situation has changed. More and more people have lost their fear of switching to an EV, with the consequent positive effect on demand and market development as a whole.
A significant role in this is played by the fact that consumers rarely solely study the question of a purchase using their own initiative, they instead show a lot of trust in the choices made by others: they are bolder in making a decision to
buy if a friend, relative or neighbour has already made such a purchase.
Sellers of EVs in Uzbekistan need to show more interest in required infrastructure to develop the market. / boboroshi, cc-by-sa 2.0.
However, the market still faces a number of stereotypes
and idiosyncrasies of consumer choice. For example, EV consumers buy brands that look like the Chevrolet Malibu or Captiva that they are familiar with. For the same reason, there are almost no hatchbacks on the roads: people simply do not perceive of them; they are not used to the fact that the rear
of the car may not have a trunk, but a fifth door.
Another stereotype is that the technology has not been tested over a long enough period of time. There is a widely-held opinion that new car technology should justify itself over 10, 20 or 30 years.
The technology of EVs to meet popular demand has existed since 2010. That year saw the launch of the first Nissan Leaf model. Many of these cars are still taking to the road. Since then, progress has moved forward in every sense, and now one Chinese manufacturer can produce a new car model each year. Previously, automakers spent from three to seven years to come up with a model.
Moreover, people are already witnessing the destruction of the myth that everything produced in China is a priori of poor quality. The Chinese EV industry has brought the quality of its cars to a high level.
Also, many unnecessarily fear the noiselessness of electric transport.
EVs are manufactured according to safety standards that mean some cars emit sound from speakers in a certain speed range. Pedestrians can thus hear at least some sound from the approach of an electric car.
When the car reaches a speed of more than 25 km/h, it is already audible from the noise of air resistance and tyres that a car is moving nearby. Therefore, the sound issue is then not problematic.
Most Uzbek buyers, meanwhile, in buying an EV, have no regard at all for the issue of ecology. They are not convinced that buying an EV can have any measurable global impact. When making a decision, they are fixed on other criteria; first of all, price.
www.bne.eu