Page 18 - Widthwise Magazine

Widthwise 2020
The known before the unknown
An overview of what PSPs told us - pre-coronavirus

This is basically a snap- shot of former times
- but you can also view it as something that will impact how we move forward, which is why you should read it.
Bear in mind that a whopping 228 print chiefs running large-format PSPs across the UK and Ireland took part in the first of the Widthwise 2020 polls throughout January
and February. Due to the scale and impact of the Covid-19 pandemic, we polled 88 of those again in the summer - as we discuss in the previous article.
Of that initial 228 PSPs, over half (51.3%) have five employees or fewer, though 6.58% have more than 100. Their turnover pretty much reflects that - 43.9% turnover under £250,000 though almost one in ten (9.9%) turnover more than £5m. For a quarter of respondents (25.4%)
wide-format print accounts for under 20% of their turnover, while for 4.4% it accounts for all of it.
The resounding good news from across this grassroots sample of large-format companies at the start of 2020 was that nearly half (47.4%) said they had seen their wide-format profit margins improve in 2019 (Q7). Most (87.3%) said they expected their wide-format turnover specifically
to grow in 2020 (Q8). 61.8% expected
Q2. Where is your main business based? South East England 37.28%
Midlands 20.61% North West England 13.60%
South West England 11.84% North East England 5.70%
Wales 3.95% Ireland 3.95%
Scotland 3.07%
Q3. Number of employees in your company
Q4. What is your company’s total turnover?
Up to £249,999 £250,000 - £499,999 £500,000 - £999,999 £1m - £1.99m £5m+ £2m - £4.99m
43.86%
14.91%
13.16%
10.53%
9.65%
7.89%
Q5. What percentage of your turnover is wide-format digital print?
1– 5 6 – 10 11 – 20 21 – 51 More than 100 51 – 100
51.32%
Under 20% 20 – 39% 40 – 59% 60 – 79% 80 – 99%
25.44%
22.37%
20.18%
14.47%
13.16%
18 | Widthwise 2020 | www.imagereports.co.uk
15.35%
12.28%
11.84%
6.58%
2.63%
100%
4.39%