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Widthwise 2020
Q41. Do you have environmental accreditations? Yes
75.00%
the next year. (Given the partisan political context in which the SGPP now operates, that would a remarkable result. After all,
a virulent minority of Americans agree with Donald Trump’s view that “The concept of global warming was created by and for the Chinese in order to make US manufacturing non-competitive.”)
There is also substantial anecdotal evidence that many British PSPs have concluded that global warming is not
No
Working on it
15.79%
9.21%
who do not necessarily know the right questions to ask.
The fact that three out of four wide-format printers could, if asked, prove their environmental credentials
is encouraging. The sharp rise in
the proportion of respondents that recognise the importance of offering environmentally friendly print options does suggest that many printers are shrewdly anticipating customer demand.
One likely lasting impact of the Covid-19 pandemic which has, so
far, largely flown under the radar, is a renewed environmental awareness among governments, businesses, the media
and individuals, both as citizens and consumers. The growth of the Sustainable Green Printing Partnership in America reflects this trend. Founded in 2008, the group now has 50 printers accredited but is expecting that number to double over
40 | Widthwise 2020 | www.imagereports.co.uk