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Sponsored feature: CMYUK
Tipping Point for Green
CMYUK’s Group Sales & Marketing Director Robin East discusses the

Adecade ago, green products were rather like a past vegetarian menu option – an uninspiring add-on, making it appear as though some effort was being made albeit
begrudgingly. In the wide-format digital printing industry, eco-products were only ever evaluated by price considerations and quality was expected to be inferior.
Paying lip service to environmental matters and greenwashing were strategies that businesses adopted to make it look like they were doing the right thing. However,
these behaviours have now largely changed, and care for the environment has become a genuine concern for industry.
Societal shifts
Large shifts in societal perspectives are responsible for this turnabout. Envi- ronmental concern has been building momentum over several decades. However, in the last 18 months it has escalated to new heights in the mainstream. Greta Thun- berg’s inspired children’s strikes, Extinction Rebellion marches, David Attenborough’s heart-breaking narratives on plastic have all played their part. We’re no longer looking
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CMYUK’s Group Sales & Marketing Director Robin East
at climate change as a future possibility, we’re living it now – wildfires, floods, year- on-year temperature rises, ice-shelf melts, unprecedented species extinctions – are flashed across our TV screens daily.
A backdrop that demands change
Inevitably the environmental challenges that we face are influencing our busi- ness actions. Across the globe industry is being forced to clean up its act for the good of the planet and for its own future financial health.
Businesses are increasingly coming under scrutiny from customers who are demanding their suppliers demonstrate green responsibility in line with their own brand values. We know that Print Service Providers (PSPs) that adopt greater sustain- able approaches not only benefit the envi- ronment but also position themselves for greater growth opportunities and increased competitive advantage.
CMYUK leading the change for viable eco materials within décor and display CMYUK is leading from the front with exceptional green product ranges for the digital large format printing industry.
Our UFABRIK Wallcovering Canvas Eco range offers a highly inventive re-purposed solution to the scourge of single use plastic waste. Made using recycled PET yarn from plastic bottles, UFABRIK offers multiple applications including one-piece wall cov- erings, wallpapers or staple-wrap around frames to create stunning graphic walls for expos, events, retail and interiors. When