Page 9 - Widthwise Magazine

74% of firms had seen their output fall in the second quarter of this year) and in the US, by Printing Impressions (which found that 24% had suffered at least an 80% drop in revenue in June). The most remarkable finding of the Widthwise survey in July
is that 54.5% of respondents remained optimistic about their business over the next year (20.5% went so far as to describe
themselves as ‘very optimistic’) compared to just 26.1% who were pessimistic (with only 4.6% being very pessimistic).
At this point, you may legitimately wonder: are British wide-format providers living in cloud cuckoo land? Are they high on the revenues earned by printing floor graphics and cutting PPE visors? Their outlook certainly seems at odds with the
daily drip feed of doomy, gloomy economic news. We are now having to adjust to a unsettled marketplace where PSPs are not just worried about their customers paying their bills late but about the question of whether their customers will still be here in a year’s time.
The short-term economic crisis has certainly been eased by the government’s
QD. In the short to medium term, how do you think Covid-19 will effect the overall demand for large-format print in the UK?
QE. Going forward, where do you see the greatest opportunities for your business? (please choose top 2)
Widthwise 2020
Decrease Return to about the same as pre Covid-19 levels Increase
42.05%
36.36%
21.59%
Entering new markets Organic growth E-commerce Creative design services Installation services Trade services Mergers/acquisitions
48.86%
46.59%
36.36%
34.09%
21.59% 18.18%
13.64%
QF. Do you think that technological advances could help mitigate crises - such as Covid-19 - in the future?
Mildly agree Don’t know Mildly disagree Strongly agree
32.95%
32.95%
21.59%
12.50%
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