Page 5 - Demo
P. 5
Growth in both national and exclusive brands is driven by premium and above price segments
• 750ml accounts for 71% of national brand sales.
• 3L (box),187ml and 500ML drove the largest $ volume growth outside of
750ml.
• 375ml and 250ml (cans) are growing rapidly.
• 750ml accounts for 77% of exclusive brand sales.
• 3L (box),1.5L and 500ML drove the largest $volume growth outside of
750ml.
• 375ml and cans are growing rapidly and present an opportunity as they are under represented in Store brands.
