Page 13 - Marketing Times v1

teams, housekeeping tells you so much about leadership. You might not think that’s a huge deal, but that’s where successful business starts. If you don’t have good housekeeping, it’s likely that you don’t have good safety. Without safety, morale suffers. In the absence of positive morale, quality and responsiveness suffer. Without quality and responsiveness, clients lose con dence. And, without client con dence, the opportunity for a healthy nancial outcome is in peril. When I saw VP’s cleanliness, I knew most of what I needed to know about the company, it’s caring attitude for its team members and their clients.”
After years of experience working as a small business owner, Goff has a few lessons to share. He emphasizes the personal side of business as being the most important. He realized early on that working with both employees and customers to understand what they want is critical. Staying
involved in the local community was also a priority for Goff, whether that meant sitting on college and bank boards, donating time
and resources to
charities, or building
local partnerships.
“It was always very
important that
whatever we did in Traverse City, we did for the employees and their families,” he said.
Goff still drops by VP from time to time to say hello and check in with old friends. Though some faces have changed and the company has grown, the company spirit remains the same. The Village Press team is still committed to excellence, focused on solving problems and motivated to innovate, all to help their clients achieve success. 
The Village Press
team is still
committed to excellence, focused on
solving problems and motivated to innovate, all to help their clients achieve success.
SMALL BUSINESS
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for more information on how we help your small business to thrive. 1-800-362-5461
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Fall 2014 • Traverse City Marketing Times 13
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