Page 27 - Marketing Times v1

TRAVERSE CITY, MICHIGAN
A Focus on
Mind, Body, and
Spirit in Michigan’s
Pinkie Finger
Spirituality & Health
BY JILLIAN LACROSS
“THE MISSION OF S&H IS TO INSPIRE, MAKE A
DIFFERENCE, AND TO
HELP PEOPLE LIVE BETTER LIVES THROUGH THOUGHT-PROVOKING
CONTENT. Our readers are a community of people who are like-minded, spiritual explorers, wellness seekers
– people who recognize the interdependence of our health,
our communities, and our environment,” says Sara Harding, publisher of Spirituality &
Health magazine.
As is the case with many print
publications, this international
magazine is facing challenges
with maintaining and growing
its audience, even though it
continues to provide life-
enriching content. Harding explains that she and the S&H team are constantly evaluating every aspect of the brand and mission, including searching for new ideas and writers to meet that mission and enhance the brand. This approach makes S&H more agile and exible, a practice any partner needs to adopt in order to provide adequate support.
A partner that engages in this practice is Village Press, who works alongside S&H on marketing efforts and subscriber retention initiatives: “VP is integral in how we study our subscribers and look for strategies and opportunities to expand our audience.
The data and analysis that VP provides, coupled with the superior customer
service, allows us to be
methodical about our business and make the
right decisions towards the future,” says Harding.
Working with a local company ts in perfectly
with S&H’s philosophy, but not because of a shared zip code: “We believe in
community, and while many may think community
is about living in the same place, we think of it as fellowship. We look for suppliers that share common attitudes
and values,” explains Harding. “When those match, then we know we can have a winning relationship.” 
Visit the Spirituality & Health website at
www.spiritualityhealth.com.
“We believe in community, and
while many may think community is about living in the same place, we think of it as fellowship. We look
for suppliers that
share common attitudes and values.”
—Sara Harding
Publisher of
Spirituality & Health Magazine
Fall 2014 • Traverse City Marketing Times 27
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