Page 30 - Marketing Times v1

The day-to-day handling of the routine membership renewals by an outside company has freed ABS staff.
pilot support services out to potential new members,” explains Turner.
ABS Magazine was selected as a recruitment vehicle because it is a tangible bene t of ABS membership and full of useful information for all pilots and Beechcraft owners. “ABS Magazine, produced with great input, assistance and expertise by the people of Village Press, remains ABS’s primary means
of engaging, informing, and educating our members,” says Turner, who is also editor-in- chief. Each issue is mailed to members and then made available as a PDF and a browser- based, ip-page issue behind the member
login on the Society’s website. The magazine’s content, greatly appreciated by current members, shows the value, expertise, and passion of the Society to potential
new members.
When new members come on board, they join with others who share in their ownership of Beech aircraft and love
for aviation. This speaks to Turner, who is himself a ight instructor. “One of my greatest joys is to help other pilots achieve that same level of mastery, and see their excitement build as they learn how easy it is to safely
y an airplane. That’s why I’m a ight instructor. And that’s what’s so great about serving the members of ABS... my entire
job is built around helping nine thousand
ABS members safely enjoy their wonderful Beechcraft airplanes.”
On the docket for ABS is a newly designed website, to be launched next year, and the implementation of the next installment of
the ASF’s three-year strategic plan. ABS will continue in its examination of promotion performance data and renewal efforts to keep membership numbers up. There are many exciting things in store, all of which further support ABS’s exceptional reputation.
“We are the industry leader in type-speci c aviation safety initiatives, and chair or otherwise
30 Traverse City Marketing Times • Fall 2014
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