Page 5 - Marketing Times v1

TRAVTECRSE CITY
Marketing Times
VOLUME 1 • NUMBER 1 • FALL 2014
INSIGHTS TO CREATING SALES GROWTH AND LASTING PARTNERSHIPS
Table of Contents
3
Vision
Entrepreneurs create, innovate, and inspire.
By Dave Moore & Scott Lizenby
6
45 Years on the 45th
Village Press celebrates a historical milestone.
By Carly Moore
14
The Advocate
Q&A with Small Business Association of Michigan President Rob Fowler.
By Dave Moore
17
Flying High with ICS
Support for pilots of Comanche aircraft continues.
By Carly Moore
20
High Liner Foods
How one foodservice company stays at the top of their industry.
By Carly Moore
22
Focus on Foodservice
A Photo Essay
24
Committed to a Mission
The Ruffed Grouse Society’s revitalized communications strategy makes an impression.
By Jillian LaCross
27
A Focus on Mind, Body, and Spirit in Michigan’s Pinkie Finger
Spirituality & Health remains centered on community.
By Jillian LaCross
28
A Higher Outlook
The American Bonanza Society’s approach to serving members.
By Jillian LaCross
32
Leading the Way
VP’s services create demand for yours.
By Daron Klooser
Publishers
Dave Moore & J. Scott Lizenby
Publications Director
Steve Smith
Editor
Jillian LaCross
Designer
Joe McGurn
Cover Photograph
Village Press Archives
President
Dave Moore
CFO
J. Scott Lizenby
Circulation Managers
Debby Neuman & Sandy Councell
Editorial Of ces
2779 Aero Park Drive, P.O. Box 509 Traverse City, MI 49686
Phone: 231-946-3712
Fax: 231-946-9588
Advertising Sales Director
Dave Moore
Phone: 1-888-773-7798 Dave.Moore@VPDemandCreation.com
Subscriber Services
Phone: 1-800-447-7367
Traverse City Marketing Times is a promotional magazine highlighting the clientele and services of VP Demand Creation Services, and thus is published one-time only. VP Demand Creation Services, formerly Village Press Inc.,
is a world-class foodservice marketing, rebate processing, website development, ful llment, and association marketing company. The business is located at 2779 Aero Park Drive, Traverse City, Michigan, 49686. Telephone 231-946-3712. Printed in the United States of America. All rights reserved. Copyright 2014, VP Demand Creation Services. Periodical postage paid at Traverse City, Michigan. Send address changes and inquires to VP Demand Creation Services, 2779 Aero Park Drive, Traverse City, MI 49686.
Fall 2014 • Traverse City Marketing Times 5
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