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The Business – InsightsNow
As a behavioral market research firm, InsightsNow is a strategic partner to many large and well respected brands including L’Oreal, Nestle, PepsiCo, Campbell’s, GlaxoSmithKline, Tyson and AOL. They’re hired to uncover insights like what drives buying behaviors, enables marketplace disruption, and accelerates innovation of new products and services.
They work with R&D Innovation teams and marketing insights team to design custom market research using qualitative, quantitative and behavioral data to get to the “why” and “what else” answers for their clients.
The Challenge
As a small boutique firm hired by leaders at Fortune 100 companies and brands, InsightsNow needed to align their website and visual image to appeal to business-to-business buyers and prospects working at companies with some of the largest marketing budgets in the world.
They wanted to start the new year with a new website that they could update and add to.
The Situation
The website was not as functional as desired and had a homemade look and feel, which did not represent a brand working with Fortune 100 clients.
“As the front door to our company, we didn’t feel proud of how we were presenting ourselves online through our website,” Derrith Lambka, Sr. Vice-President Client Partnerships at InsightsNow said.
Helping companies understand consumer emotions is an important approach for InsightsNow and their existing website didn’t demonstrate that.
Finally, the website hosting solution being used was both unreliable and extremely overpriced. And difficult for the internal team to update. Expensive too.
Client Story: InsightsNow
“As the front door to our company, we didn’t feel proud of how we were presenting ourselves online through our website,” Derrith Lambka, SVP of Client Partnerships at InsightsNow said.
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