Page 9 - Redbrik Lifestyle & Property Magazine: Spring 2019

FEATURE
high-quality service that will actually generate a better return overall.
Equally, the press has had a field day with the significant demise of some of the more traditional high- street agents too. LSL, which owns high-street brands Your Move and Reeds Rains, have announced huge redundancies and office closures. Countrywide, which owns brands operating locally such as Blundells and Frank Innes, has seen its share price tumble by approximately 90 per cent during 2018 amid torrid performance figures.
Redbrik has high street offices, but we have never classed ourselves as traditional. We focus on three things: People, Systems and Marketing. You have to be brilliant at all three to succeed, but the most important is people. If you don’t have excellent people and a great culture, systems and marketing will only take you so far, and last so long.
It was incredible to be recognised for our quality in all three of these areas when we won the Best Estate Agency in Yorkshire & Humberside in
the 2019 Best Estate Agency Guide supported by Rightmove.
These awards are considered to
be our industry’s Michelin Guide,
so to be the number one estate agent in our region is a testament
to everyone’s consistent hard work and desire to be better. The awards, which look at performance on Rightmove and conducts 50,000 mystery shops to ascertain service levels, point to why we believe we are successful in today’s property market in comparison to others. We know
we have to have the best online marketing and also the best off-line marketing and personal service too.
We know we can never stand still or stop learning and improving. One
of the critical findings for us at the awards was the knowledge that a decade ago, statistics showed that people in the UK moved on average every seven years, today that statistic is every 23 years.
People buying and selling homes
are doing so far less frequently and need help and guidance through the process. Moving home is really not
something you do every day. It also explains why so many people ask us how the property market is going. When you are not dong it every day, you are naturally curious and want to understand how your single biggest asset (and your home) is performing. Perhaps this is another reason why we continue to be successful, and the seemingly less personal online/ corporate business models are struggling.
We place huge stock on our team, aiming to recruit top talent and then helping them continue to learn and develop. We work with some of the very best industry professionals both nationally and internationally to aid their development. It is to this end we have a learning trip planned to the West Coast of America this year. As one of the UK’s top independent agencies, we have been invited to visit some of the very best businesses in the world, with like-minded agencies from the UK and Australia. It will be great to see and identify new methods and activities that will aid our customers in our quest to help everyone find their home in the world.
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