Page 7 - 3CX November 2014

November 2014
WebRTC Special 7

GALEA
GREEN
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operating system security. he PBX should be just version of the sotware
alienation of the customer.
of the imaginative things people bring to work.
another server application, not a separate black As with most sotware, using the latest version
Of course today’s customers pull the vendor in
3CXPhone clients for Android and iOS are easy
box. his not only makes securing it much easier, is an industry standard process and must not
two, if not three directions. hey want a robust to conigure and simple for non-technical staf
it also helps the customer monitor the PBX. Be be ignored. Customers oten make the mistake solution, they demand savings but at the same time to utilize. hey deliver popular features such as
wary of choosing a phone system that’s a black box of sticking to an older version. However, older they need the promise of Uniied Communications conference calls, presence, one number contact-me
– too many it and forget about them and this can versions will not be maintained and applying to be really delivered in hand, and not just as a convenience, and much more, while leveraging
leave a serious security hole.
security updates will be an issue. Resellers should slogan. Even relatively small organizations now VoIP to not only deliver function but to curb costs
Choose a PBX vendor that is dedicated advise customers to update to the latest version, require tight integration with a whole spectrum
by allowing for more content WiFi (when available)
to security
and to choose a PBX that is easy to upgrade and of mobility BYODs, including tight security and than over potentially expensive cell or mobile voice
maintain.
dependability.
and data charges.
As much as the underlying operating system must be secure and kept secure, the actual PBX sotware Reduce risk from the outset
3CX’s sotware based platform is fully scalable.
It can handle relatively small sites and can scale
WebRTC
must be secured as well. Luckily most commercial IT administrators need to get away from black box up to thousands of users. Because the platform
hus, the case for providing a full feature PBX
PBX vendors do a good job of this. As a reseller, PBX appliances and take back control. he phone is sotware based, scaling up and down is simple by going the sotware route is easy to make. And
it’s important to advise the customer to choose a system should be just another server application, since the capacity is incumbent in the product. And among many advantages, perhaps the most potent
sotware PBX that is able to address security issues which can be run on the same servers and with while customers may choose to change or upgrade is that sotware is simple to upgrade and therefore
switly and can push out updates to customers fast the same network management tools that you use their servers over time, the program is very server the platform makes for a good hedge against
- which in turn they can apply to the PBX with a today. Resellers should be advising customers to agnostic.
whatever the future may throw at a customer. For
few mouse clicks.
choose the right PBX for their customer’s network A sotware based system delivers well on all the customer concerned about making a good long-
that will automatically reduce security risks from these fronts. It can deliver a very robust solution term investment, the sotware approach is equally
Advise the customer to be on the latest
the outset - not as an aterthought.
that integrates with the on-prem hardware and all
compelling. Additionally, in terms of preparing
for the future, 3CX has gone further by enabling
WebRTC.
WebRTC takes the notion of an appliance-less
PBX to its next logical step: the phoneless phone call.
Welcome to the age of clientless human to
human communication. Many end users may
not know what WebRTC is, but they are very
The r
soon going to be experiencing WebRTC enabled
events. he ability to simply click to call, to connect mea n
browser to browser has a bewildering number
of potential imagined and not yet imagined hospi
t
applications. Early work is being done now on how
WebRTC can inally transform the call center into
the contact center. But as signiicant as the contact
center applications are, we should note the potential
to use WebRTC in ields as varied as health care to
gaming. here are whole industries, perhaps whole
occupations that will be transformed, or even newly
invented by these applications.
Here is where 3CX shines as a thoughtful choice.
By enabling WebRTC, 3CX is essentially bundling
a disruptive technology right into its solution. hat
means they are designing their platform with an
eye on a future landscape that may look radically
diferent than the one we see as we peer into
2015. But in as much that the future can never be
revealed before its time, we can plan for it by buying
products that can adapt with the ease of a simple
download, click and install.
Nick Galea – 3CX’s innovative use of WebRTC technology and the launch of our clientless and fully integrated web conferencing solution, raises the bar for the IP PBX and Uniied Communications industry. This is a game changing moment for the telecoms industry- with
Making the Choice
3CX WebMeeting, web conferencing is now within everyone’s reach. Moreover, the launch of 3CX WebMeeting places 3CX irmly as the
Today, vendors and their end user customers are technology leader within the IP PBX market. ”
ofered three broad based PBX paths: proprietary 3CX Launches
appliance premises based, cloud based or sotware
based. Each one has its strengths. Every customer “3CX WebMeeting sets 3CX
and vendor must ultimately look carefully at
Phone System apart from the
what an enterprise’s actual circumstances are to 3CX WebMeeting
make their choice. How does the company and
competition. Its fully integrated
its employees work and interact? How does the WebRTC technology signals
company communicate with its customers? What a step change in business
is the physical infrastructure like and what are the Utilizing WebRTC
environments the company operates in? We then communications by enabling
have to look at not just meeting today’s needs but unparalleled collaboration
actually contributing to the company’s progress. and mobility. With 3CX
Can we improve worker productivity? Can we T
save operational costs? Can we improve customer WebMeeting our customers can
experiences? Are we ready for what’s coming next?
now enjoy the beneits of face- his summer 3CX launched 3CX web conferencing feature without installing
On all these considerations, 3CX’s approach scores very well. As a Window’s application, 3CX WebMeeting. 3CX WebMeeting is additional server hardware or requiring
additional bandwidth. Whilst meeting set up
is leveraging a widely distributed and widely to-face communication, screen one of the irst multiple participant video conferencing solutions utilizing and coniguration takes place locally, the actual
understood OS. hat minimizes training and staf sharing and much more, without WebRTC. he launch places 3CX as the only IP meeting is streamed via 3CX’s data centers,
learning curves. Meanwhile, using a Windows the additional time and cost
PBX, uniied communications vendor to ofer saving businesses the need for additional
OS also means a near limitless choice of servers a fully integrated IP PBX and clientless video bandwidth.
and other gear thus avoiding costly proprietary of meeting in person. I can not conferencing solution.
3CX WebMeeting can be used for a wide
equipment. Like cloud platforms, we also can see recommend 3CX Phone System 3CX WebMeeting harnesses Google’s variety of everyday communication needs,
savings from being able to use readily available revolutionary WebRTC technology, which from enriching a standard phone call with
services such as SIP Trunking.
more highly and look forward to enables video and voice communications
video, to visualizing a sales pitch with a product
However, unlike cloud, we are avoiding escalating expanding our customer base to take place through the internet browser, presentation.
recurring monthly expenses. And with WebRTC by offering this exciting new meaning that participants can seamlessly In addition, 3CX customers can host
enablement, we have a pathway to many future join meetings without the need to download webinars or online training using the Virtual
applications.
feature.”
any additional sotware or plug-ins. Fully Classroom features. Web conferences can be
By keeping it simple and saving customers Charles Ambrosecchia, 3CX integrated with 3CX Phone System, 3CX launched through the 3CXPhone client with
money, 3CX should be on the “investigate this Partner & CEO of SigmaVoIP said:
WebMeeting is delivered as a hosted add-on, a few mouse-clicks enabling easy access to the
more” list of anyone looking to make a change to meaning that 3CX customers can utilize the
feature.
UC environment in 2015.

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