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Gerber – Case Study: AI sales assistant generates $2.5M in pipeline opportunities for contact center
...continued from page 1
David Da Silva, Global Director of Marketing Operations at NewVoiceMedia. “We wanted to increase the quality of leads hitting the sales team by automating the process of engaging with those types of leads.”
Building on its process, NewVoiceMedia deployed a Conversica AI Sales Assistant, “Anna Brooks,” to initiate conversations with leads
that are not MQL-ready. Anna acts just like a human sales assistant, reaching out to every lead and engaging each in a personable and friendly manner.
Using the AI assistant, NewVoiceMedia’s marketing and sales teams were able to spend more time selling and getting real-time feedback on the engagement of the leads in their campaigns. Anna engages with leads to set up meetings with NewVoiceMedia’s sales teams, which was “a real eye-opener” for the NewVoiceMedia team, according to Farnell. “We wanted to delve further to see if we could derive even more value in the long term,” said Farnell.
e company was so impressed by Anna’s ability to engage with leads from events that they also deployed her to re-engage leads
and handle inbound leads. NewVoiceMedia found that Anna was following up with every lead, which Da Silva said helped the company generate about $2.5 million in pipeline they otherwise wouldn’t have identi ed. e company is also able to see how many prospects Anna engages with and what percentage are moving through to the MQL stage, said Farnell.
Initially, there were some concerns over pushback from sales, but now Anna acts as everyone’s assistant, helping them with daily activities and supporting their monthly targets. “Whenever there is new technology, salespeople wonder how it will help them,” said Farnell. “But we were able to demonstrate Anna’s in uence on MQLs, pipeline and bookings so now they are completely on board.”
To nd out more about NewVoiceMedia, visit www.newvoicemedia.com
To nd out more about Conversica, visit www.conversica.com ■
AudioCodes Introduces 445HD IP Phone for Microsoft 365
Latest addition to 400HD series of
IP phones includes 4.3” color screen, integrated speed dial sidecar and centralized management via AudioCodes One Voice Operations Center
Lod, Israel - AudioCodes (NASDAQ: AUDC) Press Release
HIGHLIGHTS
AudioCodes 445HD is an advanced IP phone with high definition voice experience for Microsoft 365 including Skype for Business and Microsoft Teams
445HD delivers enhanced productivity and support for complex legacy workflows with a large, high resolution color screen, as well as an integrated LCD sidecar with speed dial and presence indication
Advanced voice processing capabilities, including SILK codec support, ensure high- definition voice quality
The entire AudioCodes 400HD series of IP phones now supports native voice dialing services based on corporate directory
AudioCodes One Voice Operations Center is a centralized network and device management solution that empowers IT
managers to perform complete life-cycle management for all AudioCodes IP phones
DETAILS
AudioCodes, a leading provider of
voice networking solutions that enable enterprises and service providers to transition to all-IP voice networks, today announced the launch of the 445HD
IP phone. A significant addition to AudioCodes’ 400HD series of IP phones, the 445HD model is designed to deliver an enhanced user experience with full Microsoft unified communications (UC) integration.
The 445HD model includes a large, high resolution 4.3” color screen with programmable keys and an integrated LCD sidecar that displays speed dial contacts and their presence status. It delivers enhanced voice quality through AudioCodes’ underlying voice processing technology that includes native support for Microsoft’s wideband SILK codec. The 445HD supports both Bluetooth and USB for connecting external headsets.
Like all members of the AudioCodes
400HD IP phone family, the 445HD can be managed from a single central location using the One Voice Operations Center (OVOC) management solution. OVOC delivers full life-cycle management of devices within an enterprise deployment including automatic provisioning, configuration, troubleshooting and voice quality monitoring.
“Our 400HD series IP phones are designed to offer enterprise users a high quality, familiar voice experience as they move from traditional telephony into the world of unified communications,” said Nimrode Borovsky, VP Global Marketing at AudioCodes. “With its built-in sidecar and presence indication, the 445HD model takes this one step further, combining ease-of-use with support for complex legacy workflows such as multiple boss- admin.”
Come and visit AudioCodes at Microsoft Ignite booth #1945 September 24-29, 2017 in Orlando, FL. Meet our team and experience our IP phones, including the new 445HD model, at first hand. More at http://www.audiocodes.com ■
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TokBox survey shows live video has evolved far beyond laptops, desktops
SAN FRANCISCO, CA - TokBox, the live video, real-time communications (RTC) company, has announced the results of its rst “Live Video in the Spotlight Survey,” which evaluates the evolution of live video adoption as well as emerging trends.
"Among the results, the survey found
that mobile has now overtaken laptops and desktops as the most-used devices for live video communications.
“Live video has become a standard form
of communication, and its adoption has dovetailed with the proliferation of mobile devices,” said TokBox CEO Scott Lomond. “ at said, adoption and the medium in which live video is used can still vary widely from industry to industry. Cost reduction and increased e ciencies o en play a big role in these variances, but that’s not always the case. e survey shows that there are some surprising factors driving adoption in many areas.”
TokBox surveyed 1,000 users between May and July 2017 and found that:
● 28 percent of people video chat on social apps such as Houseparty and Facebook Live.
● e three areas with biggest consumer adoption of live video include see-what-I-see (de ned as one user showing another what they are viewing), insurance, and recruitment and workplace.
● e three areas with the strongest growth of live video, in minutes, include gaming, social media and see-what-I-see.
Additional industry-speci c results include:
● Healthcare: 60 percent of people have used or are likely to use live video to chat with a doctor about a non-emergency condition such as prescription renewal.
● Education: 3 in 5 people have either used or are likely to use live video to speak with
a tutor remotely through a language app or education platform.
● Workplace: 70 percent of people either have used or are likely to use live video to collaborate remotely on a professional work project.
● Recruitment: 1 in 5 people are already using live video to speak with a recruiter or for a job interview with a potential employer.
● Customer service: 53 percent of people either have used or are likely to use live video to speak with customer service representatives from major brands.
● Repair and tech support: 66 percent
of people either have used or are likely to use live video to speak to a customer service representative or technical expert to help troubleshoot a product such as a wireless router, and 65 percent either have used or are likely to use live video to speak with a professional tradesperson to guide through a task such as xing or replacing a part.
● Insurance: 3 in 5 people have either used or are likely to use live video to speak with
an insurance consultant to show damaged property for an insurance claim such as damage from a car accident.
● Retail: 40 percent of people either have used or are likely to use live video to speak to a retail sales advisor about a product.
● Financial Services: 37 percent of people either have used or are likely to use live video to speak with a banking or sales advisor about purchasing a nancial product such as a loan or mortgage, and 42 percent of people either have discussed or are likely to discuss investment options with a nancial planner via live video.
To nd out more, please visit: https://tokbox. com/pdf/Live_Video_Survey_Infographic.pdf
More at www.tokbox.com. ■ ››
Survey: Mobile Devices No. 1 for Live Video Communications