Page 24 - Telecom Reseller JanFeb 2014

February/March 2014
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Telecom Reseller

NLYNC
AIR

Novus LLC fortifies its portfolio of Lync products
Customer expe-

ovus LLC, a distributor of tele- out its Lync with voice portfolio, partner- rience matters
form in the enterprise.”
communications and IP equipment, ing with best-of-breed companies to deliver Novus’ portfolio of Lync products con-
today announced that it is now complete solutions aimed at growing the
B
tinues to grow and includes IP phones, By Shankaran Nair, President—
headsets, media gateways, SIP trunks, load Corporate Strategy and Head Global Delivery, Servion
carrying Audio Codes’ IP desktop phones, market for Lync. Earlier this year, Novus
balancers and Session Border Controllers.
AGlobal Solutions
media gateways and Session Border became the first value added distributor
ccenture says that the ‘switching Lync has been a driver of growth at Controllers.
in North America to achieve Microsoft
economy’ today is worth $5.9 tril- AudioCodes, which has its global head- AudioCodes is a provider of advanced Partner Network Gold Communications
lion. The ‘switching economy’ is
quarters in Lod, Israel with offices through- VoIP, converged VoIP and data networking competency, demonstrating its proficiency
defined as the overall potential expenditure out the world. In late January the company products for service providers and enter- with Lync and its ability to deliver superior
shift resulting from customers that switched reported fourth quarter year-over-year and prise customers. Its products are certified to solutions to the marketplace.
from one provider to another as well as sequential revenue growth, which it attrib- work with many Unified Communications “Partnering with AudioCodes was an
those that will potentially do so as they uted in part to strong sales of Microsoft solutions including Lync. Its “One Voice easy decision,” said Chris Meehan, manag-
have started to take portions of their spend- Lync with voice and SBC products. for Lync” program eases the migration of ing partner of Novus. “They are a leader in
ing to new providers.
☎
legacy enterprise voice infrastructures to IP voice communication and, like Novus,
As the head of Customer Service for any For more information, visit www.novusllc.com
Microsoft UC.
have deep expertise with Lync and are
company, you should be running scared Novus has been aggressively building
focused on proliferating Lync as UC plat-
reading such a statistic! Yet many of us in
the industry seem to have become rather numb to these statistics. We also have
moved away from delivering on our brand
promise and shifted focus to the operational
instead of the strategic. This is where we,
at Servion, are hoping to repair the think-
ing. We believe in two rather fundamental
approaches which we think are key to pro- The Most Complete End-to-End
viding a better customer experience:
• Designing your customer experience SBC Portfolio for Lync Voice
around the brand promise.
• Carefully integrating all your stakehold-
ers in any decision regarding customer
experience.

Building on that premise we need to be
able to understand the two above points in Sonus Sonus Sonus Sonus
the context of your organisation. Do you
completely understand and stand by the SBC 1000
SBC 2000
SBC 5100
SBC 5200
promise you made to your customer? Do
you know which stakeholders are impact-
ing customer experience in your organiza-
tion? These questions are just the building blocks in what could be an exhausting, yet
necessary introspection in your organiza- Up to 100 sessions
Up to 600 sessions
Up to 10K sessions
Up to 64K sessions
tion. Once you find the answers to these
questions and you begin to integrate the
factors that arise from it into your decision
making, you suddenly have a winner.
Organizations that have been on top of Watch for Sonus at the 2013 Worldwide Partner Conference.
this thinking have been constantly reaping Visit us in the Lync Partner Connect Pavilion, #701, to learn how Sonus uniquely enables
the rewards that follow. There is enough
evidence on how companies that are top- Lync Enterprise Voice deployments and how we can help you grow your business.
ping the charts on the American Customer
Service Index (ACSI) have been consis- Meet with Sonus representatives in the following venues:
tently outperforming the stock markets. So, Lync Partner Connect Reception
7-July — 6:00 PM
we have arrived upon a true and tangible Asia Society Texas
benefit of creating a customer experience
driven organization. These organizations Lync Voice Partner Party
8-July — 6:00 PM
are deliberately rethinking the parameters Visit Sonus in the Lync Partner
used by them to define success and a lot of Connect Pavilion, #701, for registration.
them are drawing connectors back to cus- Only a few spots remain
tomer satisfaction in the process of doing
so. This is an incredible vindication of all Sonus Executive Meeting
8-July — 9-July
that we have stood for and hope to com- Visit Sonus in the Lync Partner Connect
municate.
Pavilion, #701, to reserve your slot or
In conclusion, we want to urge organiza- contact Laura Neidel, lneidel@sonusnet.com
tions to start looking at the larger and more
important picture of integrating the various Visit other leading Lync Partners
views and people in the organization while
deciding your service strategy. We have
been attacking the ‘customer satisfaction’
conundrum rather myopically until now Booth #530 Booth #301
by allowing only IT or only your business
team to have a view at times. This has
allowed for surface level improvements Sonus is a Platinum Sponsor of Lync Partner Connect
that do not structurally allow for long Stop by our booth and pick up a copy of the newly-released
term change. The need to integrate your Lync Enterprise Voice for Dummies book, along with the rest Scan this QR Code or go to
IT team’s perspective with your business info.sonus.net/dummies to
and marketing objectives is what creates an of our Dummies series.
get all three eBooks.
ecosystem for success. The companies on
top of ACSI will be more than pleased to
concur with that and we are sure they are
looking at some of the startling customer
service numbers with a little concern, but
primarily, with a lot of satisfaction of hav- sonus.net
ing done something about it. ☎
For more visit www.servion.com