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November 2014
WebRTC Special 3
What is WebRTC?

and compatibility, as with just one-click through the business. As a result, customer satisfaction 
the internet browser a user can join a web will increase along with sales and productivity. 
conference and interact with multiple participants. Businesses can also use multiple call button 
From enriching a standard phone call with video links, thereby directing customers to the most 
Cor hosting webinars- these tasks can now take appropriate team member for their enquiry.
place hassle-free through the internet browser.
ommunication has rapidly developed 
Cut business overheads
from being a service to a smartphone Pieri
Personalised customer service with WebRTC-enabled applications can help business app in the past few years, and it is now
click-to-call
cut their overheads in a number of ways. A great moving to the web. Any connected device can be 
However, WebRTC goes beyond web conferencing beneit of click-to-call is that businesses can cut WebRTC-enabled, which means every computer, by Chrystalla Pieri, Assistant 
and moves towards ultra-personalised customer costs by reducing the number of 0800 calls. As tablet, phone and television can efectively become Marketing Manager, 3CX
interaction through click-to-call. Imagine clicking inbound calls via the click-to-call function are a uniied communications device.
on a button on website and launching a call in free, businesses can signiicantly reduce the cost WebRTC allows open standard browsers to 
which a staf member can discuss the product or of expensive 0800 number calls. What’s more communicate with each other and exchange audio, Removing the barriers to web 
service you were thinking about buying - a real since customers can dial for free, without leaving video and even data iles. his gives users the ability conferencing
person, in real-time, interactively showing you
a businesses website, increasing the likelihood to make audio or video calls without requiring a With WebRTC, businesses can now communicate 
the features you ask to be shown. With enhanced that they will interact with your business. With plugin or any additional sotware to be installed. via the internet browser without dialing a phone 
functionality, businesses can also elevate a call to WebRTC-enabled web conferencing, it is now he WebRTC standard is gaining signiicant number, or requiring a middleman, such as Skype. 
ofer screen sharing so customers can be shown possible to visualising a sales pitch with a product momentum and is currently fully supported by For instance, WebRTC-enabled web conferencing 
new products or ofered assistance on the spot. presentation, saving businesses time and money Google Chrome, Mozilla Firefox and Opera. removes the need for a plugin or additional 
When a visitor clicks on the embedded call button on travelling to customers’ oices.
Analysts predict that by 2019 more than 2 billion sotware, allowing employees to communicate 
in a website, a VoIP call will be made and can be people and 6 billion devices are expected to use and more easily with their colleagues and customers. 
immediately answered by the right person within
How can the Channel beneit from support WebRTC (Disruptive Analysis, 2014).
his also brings to an end issues of interoperability
WebRTC?
By removing the need for a client, WebRTC will 
push expensive proprietary UC vendors from the 
market and bring new products to the market. 
Resellers who embrace the technology will be able 
to capitalise on the new revenue streams. his 
includes selling hardware, such as webcams and 
headphones, for use with the web conferencing 
system.


3CX News 

Digest




3CX Continues European 
Expansion with Appointment of 
New Italian Distributor EDSlan

3CX, developer of the award-winning 
Windows VoIP PBX 3CX Phone System, 
today announces that EDSlan has
been appointed as an authorized 3CX 
Distributor for Italy. As a new distributor, 
EDSlan will promote 3CX by hosting 
training events in which 3CX Partners will 
be shown how to install, conigure and 
support 3CX Phone System.
EDSlan will also ofer licensing and 
sales training to teach 3CX Partners how 
to increase their revenues and proit 
from the growing Italian VoIP market. 
More at http://www.telecomreseller.com/ 
category/3cx/

Boost your Business by 
Increasing your Number of 3CX 
Certiied Engineers

3cx_certiicationshe 3CX Certiication 
Program is designed to boost 3CX 
Partner’s proitability by providing the 
necessary resources and knowledge to 
deploy, troubleshoot and support 3CX 
Phone System for Windows.
Up until now, 3CX Partners were 
allowed to add up to four diferent 
candidates to take the 3CX Certiication 
exam through the 3CX ERP.
We are now ofering our partners the 
ability to certify additional staf, enabling 
you to better support your customers and 
to grow your business.We have recently 
re-launched our 3CX Academy with
fresh training material, including updated 
online video tutorials and documentation.
We also ofer our partners online 
training events which are as interactive 
and educational as possible, using our 
3CX WebMeeting sotware. More at http:// 
www.telecomreseller.com/category/3cx/






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