Page 7 - 3CX Version 2

November 2014
WebRTC Special 7

GALEA
GREEN
continued from page 1
continued from page 1

operating system security. he PBX should be just version of the sotware
alienation of the customer.
of the imaginative things people bring to work.
another server application, not a separate black As with most sotware, using the latest version
Of course today’s customers pull the vendor in
3CXPhone clients for Android and iOS are easy
box. his not only makes securing it much easier, is an industry standard process and must not
two, if not three directions. hey want a robust to conigure and simple for non-technical staf
it also helps the customer monitor the PBX. Be be ignored. Customers oten make the mistake solution, they demand savings but at the same time to utilize. hey deliver popular features such as
wary of choosing a phone system that’s a black box of sticking to an older version. However, older they need the promise of Uniied Communications conference calls, presence, one number contact-me
– too many it and forget about them and this can versions will not be maintained and applying to be really delivered in hand, and not just as a convenience, and much more, while leveraging
leave a serious security hole.
security updates will be an issue. Resellers should slogan. Even relatively small organizations now VoIP to not only deliver function but to curb costs
advise customers to update to the latest version, require tight integration with a whole spectrum
by allowing for more content WiFi (when available)
Choose a PBX vendor that is dedicated and to choose a PBX that is easy to upgrade and of mobility BYODs, including tight security and than over potentially expensive cell or mobile voice
to security
maintain.
dependability.
and data charges.
As much as the underlying operating system must 3CX’s sotware based platform is fully scalable.
be secure and kept secure, the actual PBX sotware Reduce risk from the outset
It can handle relatively small sites and can scale
WebRTC
must be secured as well. Luckily most commercial IT administrators need to get away from black box up to thousands of users. Because the platform
hus, the case for providing a full feature PBX
PBX vendors do a good job of this. As a reseller, PBX appliances and take back control. he phone is sotware based, scaling up and down is simple by going the sotware route is easy to make. And
it’s important to advise the customer to choose a system should be just another server application, since the capacity is incumbent in the product. And among many advantages, perhaps the most potent
sotware PBX that is able to address security issues which can be run on the same servers and with while customers may choose to change or upgrade is that sotware is simple to upgrade and therefore
switly and can push out updates to customers fast the same network management tools that you use their servers over time, the program is very server the platform makes for a good hedge against
- which in turn they can apply to the PBX with a today. Resellers should be advising customers to agnostic.
whatever the future may throw at a customer. For
few mouse clicks.
choose the right PBX for their customer’s network A sotware based system delivers well on all the customer concerned about making a good long-
that will automatically reduce security risks from these fronts. It can deliver a very robust solution term investment, the sotware approach is equally
Advise the customer to be on the latest
the outset - not as an aterthought.
that integrates with the on-prem hardware and all
compelling. Additionally, in terms of preparing
for the future, 3CX has gone further by enabling
WebRTC.
WebRTC takes the notion of an appliance-less
PBX to its next logical step: the phoneless phone call.
Welcome to the age of clientless human to
human communication. Many end users may
not know what WebRTC is, but they are very
soon going to be experiencing WebRTC enabled
events. he ability to simply click to call, to connect
browser to browser has a bewildering number
of potential imagined and not yet imagined
applications. Early work is being done now on how
WebRTC can inally transform the call center into
the contact center. But as signiicant as the contact
center applications are, we should note the potential
to use WebRTC in ields as varied as health care to
gaming. here are whole industries, perhaps whole
occupations that will be transformed, or even newly
invented by these applications.
Here is where 3CX shines as a thoughtful choice.
By enabling WebRTC, 3CX is essentially bundling
a disruptive technology right into its solution. hat
means they are designing their platform with an
eye on a future landscape that may look radically
diferent than the one we see as we peer into
2015. But in as much that the future can never be
revealed before its time, we can plan for it by buying
products that can adapt with the ease of a simple
download, click and install.

Making the Choice
Today, vendors and their end user customers are
ofered three broad based PBX paths: proprietary
appliance premises based, cloud based or sotware
based. Each one has its strengths. Every customer
and vendor must ultimately look carefully at
what an enterprise’s actual circumstances are to
make their choice. How does the company and
its employees work and interact? How does the
company communicate with its customers? What
is the physical infrastructure like and what are the
environments the company operates in? We then
have to look at not just meeting today’s needs but
actually contributing to the company’s progress.
Can we improve worker productivity? Can we
save operational costs? Can we improve customer
experiences? Are we ready for what’s coming next?
On all these considerations, 3CX’s approach
scores very well. As a Window’s application, 3CX
is leveraging a widely distributed and widely
understood OS. hat minimizes training and staf
learning curves. Meanwhile, using a Windows
OS also means a near limitless choice of servers
and other gear thus avoiding costly proprietary
equipment. Like cloud platforms, we also can see
savings from being able to use readily available
services such as SIP Trunking.
However, unlike cloud, we are avoiding escalating
recurring monthly expenses. And with WebRTC
enablement, we have a pathway to many future
applications.
By keeping it simple and saving customers
money, 3CX should be on the “investigate this
more” list of anyone looking to make a change to
UC environment in 2015.