Page 3 - 3CX July 2015

July 2015 3CX Drilldown 3
SIP Trunking Winning over
PSTN

A
s technology evolves
savings that can be made. Not network or backup facility. It’s also easy to There are many
there is always the
ELLIOTT
only do SIP trunks allow for quickly add channels to your SIP trunk to handle
potential for industry
lower call charges, but also lower increased call volumes. You can even avoid advantages in using
standards to be phased out
by Amy Elliott line and DID rental. Additionally, expensive extra capacity by choosing the number SIP trunks rather
and replaced with newer,
Marketing with SIP trunking comes the of channels you need, vs. having to add 15 to 30
better technology. Just like
Executive
possibility to leverage an IP PBX lines with ISDN/T1.
than PSTN. The most
the cassette tape; steam
such as 3CX Phone System,
EFFICIENCY
signiicant, and indeed
locomotive; and the telegram, PSTN’s days are which will further cut costs on management and
numbered and, as internet services continue to improve, more and more people are beginning Use one physical line to connect voice, data
and video. A video connection can be carried most attractive, is the expansion.
Additional advantages that make a strong
to realize this. With growing demand from over the same network that handles your phone potential cost savings argument in favour of SIP trunks are the
businesses, telco providers are using this traic when calls are made between video- following:
opportunity to phase PSTN out and are moving enabled IP phones, for example. his will ease that can be made. Not
towards Internet-based services.
the installation and maintenance of your entire only do SIP trunks allow FLEXIBILITY
SIP Trunking Wins the Battle
communications system.
IP-based SIP trunks are far more lexible than
here are many advantages in using SIP trunks
for lower call charges, traditional “ixed” circuits. If your oice loses
rather than PSTN. he most signiicant, and COMPATIBILITY
but also lower line and its connection, phone lines can be rolled over
indeed most attractive, is the potential cost
With SIP trunking, you do not need to replace
to phones or devices located anywhere on your
DID rental

your existing PBX. Instead, you can install
an integrated access device to make your
legacy hardware compatible with your new
communication technology.You will save money
and increase your communications capabilities
by migrating to SIP for Internet and telephone
services.
3CX PHONE SYSTEM BEST-
IN-CLASS SOLUTION
he upgrade to SIP trunking is the perfect
opportunity for upgrading the phone system as
well, otherwise the installation of a VoIP gateway
will be necessary. When moving to a SIP trunk,
it makes sense to go “all IP”, rather than buy a
complicated gateway to convert from IP to analog
for the sake of an old style PBX.
When you look at all of the extra features and
beneits that a sotware PBX like 3CX Phone
System has to ofer, it’s hard to imagine why any
business would not want to make the switch. 3CX
Phone System is Windows-based and therefore
easy for IT admins to install; there’s no need to
hire a specialist or organize expensive training.
Moreover, it’s open-standards so that means
greater lexibility for customers and resellers; they can tailor a solution from a range of popular IP
phones and SIP trunk providers to suit the client’s
budget.
3CX Phone System also ofers a range of
features such as presence, video conferencing,
instant messaging and fax & voicemail to
email. hese “extras” are free with the system
and combine to provide a true uniied
communications solution which will enhance
collaboration and of course boost employee
productivity.
Another great beneit is the increased mobility
which can be enjoyed through free sotphone
clients for Windows, Mac, Android and iPhone.
Employees can take their extension with them
anywhere, making free interoice calls from their
laptop or smartphone.
Not only do these features increase productivity
and collaboration within the oice, they allow
for improved customer service and the potential
to boost sales and therefore, proits. If you
combine this with the cost savings on phone bills,
management and potential expansion, companies
can expect to see a very attractive ROI. ■

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