Page 3 - Telecom Reseller JanFeb 2014 Final

RD
TelecomReseller BY14
20K
TM
UTLOO
O
Page 6
Page 4

PAttersOn
ClOud

Why IT should spend more time focusing on passengers, Incumbent service
providers hold key to $10
and less time on the locomotive
illion cloud PBX market
b
B
have deployed cloud services to assist their Driving Services in 2014“:
T
Oy Pat Patterson, Avaya Client Services
IT managers in their cloud strategy and “Businesses extend deeper into the cloud.
he cloud PBX market could get to h, what a difference a year makes!
implementation challenges.
Most early cloud initiatives were tactical, $10 billion in global sales accord-
Just last February, we discussed
the emergence of the three clouds, Clouds have offered freedom never focused on vetting vendor capabilities and ing to Eastern Management Group
in the article, “The Best of Both Clouds.” before possible. There’s no need to deploy testing discrete, non-core processes in the research. Reaching this target quickly
Since that blog entry, the three clouds physical resources to perform labor-inten- cloud. Now as more businesses make capi- largely depends on the incumbent service
continue to grow in popularity, thanks to sive and repetitive tasks. The paradigm has tal expense vs. operating expense spend- providers and how they perform in the all-
businesses large and small turning to the changed. IT no longer needs to spend the ing decisions, organizations that choose the important large enterprise market segment.
cloud, and IT outsourcing for Software as majority of its time ensuring the locomotive (infrastructure) is pulling strong.
cloud option, whether through a private, public or hybrid model, will see a shift in These service providers – most have been in business for decades – are in some of
a Service (SaaS) and Infrastructure as a Outsourcing, especially cloud-based how their IT organizations operate. IT func- the strongest positions to be leaders in the
Service (IaaS).
outsourcing, now enables IT managers to tions will focus less on delivery and support cloud PBX industry and reap the largest
In his recent article, “Business Cloud perform value-added tasks that lead to of technology and instead spend more time market shares. Many though are facing
Deployment: Does Size Matter?” former meaningful business outcomes, in addition as technology advisers and enablers.”
headwinds selling large enterprise custom-
Aberdeen Research senior analyst Dick to anywhere, anytime, hassle-free collabo- Jim Noble, former CIO of General ers on the carrier’s value and commitment
Csaplar reported that 63 percent of large ration for employees and business partners.
Motors and author of The CIO’s Secret to cloud PBX.
enterprises (1,000 employees or more), Why the movement from deployment to Playbook, says today’s IT manager can Purchases of cloud PBX are split
43 percent of mid-size businesses (100 to 1,000 employees), and nearly 3 in 10 business outcomes? Perhaps the answer can exercise “business-on-business outcomes”
between large enterprise customers and
small businesses (less than 100 employees)
be found in the top trend in the recently-
published “Top 7 Communication Trends
See PATTERSON, page 25
See INCUMBENT, page 23

Partner with

Confidence

Total Commitment and

Unparalleled Flexibility

At Broadvox, we know that a reliable and
flexible service provider is critical to your

success. We built our Partner Program to
work for you—no matter how you prefer to do
business. When you partner with Broadvox,

every member of our team stands behind
you and your customers 100%.

• Choose from Hosted Communications and SIP
Trunking solutions
• Use our online sales and quote tool
• Get training when and how you want it with our
online training series
• Get more with Broadvox: free demo services,
“We recently upgraded to Broadvox Hosted Communications
co-marketing, and installation certification
and the whole process was professional and quick. Our new
hosted solution is 1,000 times better than our previous pro-

Become a partner today!
vider. Selling something you don’t use is really hard. We are
so glad to have switched to Broadvox Hosted Communica-
www.broadvox.com | 866.885.0014
tions ourselves and are proud to offer it as a solution to our

customers.”
– Scott Langdon, Connectivity Source – a Broadvox agent

SIP Trunking | Hosted Communications | Broadband