Page 14 - Builder Brief September 2025

M A R K E T I N G
AMPLIFY YOUR BRAND: EXHIBIT AT THE FALL
HOME & GARDEN SHOW
The Fall San Antonio Home & Garden Show is a marquee
consumer event that draws thousands of homeowners,
prospective buyers, and decision-makers looking for
contractors, products, and design ideas. For GSABA
members, exhibiting October 3–5 at the Alamodome is a
strategic, high-impact way to generate leads, strengthen
your brand, and grow your business — and this year
members receive a $150 discount on booth space. Beyond
the direct business benefits, participation also supports
your association: GSABA has a partnership agreement
with Marketplace Events that delivers member benefits,
promotional support, and revenues that help fund GSABA
programs and services.
Top reasons GSABA members should exhibit:
Reach motivated buyers Attendees come to the
show actively planning projects — remodels, landscaping,
additions, energy upgrades, and new builds. These visitors
are in “research and hire” mode, making face‑to‑face
engagement far more effective than most advertising
channels.
Earn higher-quality leads Trade shows concentrate
prospects who want information, estimates, and timelines.
With simple lead capture (digital forms, business card drops,
QR codes), you can collect contact details, qualify prospects
on the spot, and convert interest into booked estimates and
signed contracts.
Differentiate your workmanship Bring material
samples, finished-product displays, and before/after photos
so visitors can see and touch your quality. Demonstrations,
mockups, and on‑booth mini presentations build credibility
that photos alone can’t match.
Capitalize on the venue and timing The Alamo Dome
attracts large, regional audiences and media attention. A
well-executed presence here increases visibility beyond
your usual marketing footprint, helping you attract clients
from across the San Antonio area.
Cost-effective marketing plus a member perk The
$150 GSABA member discount reduces your exhibition
cost and improves ROI. That savings can be reinvested in
booth design, promotional offers, giveaways, or pre-show
advertising to attract more visitors.
Support GSABA through the Marketplace Events
partnership GSABA’s partnership agreement with
Marketplace Events secures member benefits such as
discounted booth rates and collaborative marketing
opportunities. Participation by GSABA members supports
that partnership: it strengthens the relationship, helps
produce successful events, and generates revenue and
promotional value that GSABA reinvests into member
services, education, advocacy, and local programs.
To find out about booth availability and pricing,
contact Diana Keener (Companies with names A-M) at
(210) 742-7198 or diana@MPEshows.com or Rese Pardue
(Companies with names Q-Z) at (440) 591-6977 or resep@
MPEshows.com.
Complimentary Tickets Available for GSABA
members
Attend the show yourself to gather fresh ideas, source
new materials, and see emerging design trends you can
bring to clients. Walking the floor is one of the fastest ways
to spark inspiration, refine product offerings, and identify
service gaps you can fill. Plus, GSABA members can request
complimentary tickets—contact the GSABA office today to
request your free tickets and make the most of this high-
value networking and learning opportunity.
Fall Home & Garden Show Dates & Hours
y Friday, October 3rd: 12:00 PM - 8:00 PM
y Saturday, October 4th: 10:00 AM - 8:00 PM
y Sunday, October 5th 11:00 AM - 6:00 PM
Show Location
Alamodome
100 Montana St.
San Antonio, TX 78203
14 SEPTEMBER 2025 | GREATER SAN ANTONIO BUILDERS ASSOCIATION