Page 14 - Builder Brief December 2025

H O U S I N G M A R K E T
SAN ANTONIO HOUSING MARKET: INSIGHTS
AND OPPORTUNITIES AHEAD
The San Antonio housing market is currently undergoing
a significant transformation, as recent Zillow data shows
that 86% of homes have declined in value over the past
year. While this trend may raise concerns, it also opens
new opportunities for growth in the home building sector.
Builders and developers can capitalize on this evolving
landscape.
The upcoming 2026 Housing Forecast on January 9th
presents a valuable opportunity for industry professionals
and interested individuals to gain crucial insights into the
current economic climate. Keynote speakers include Dr.
Robert Dietz, chief economist for the National Association
of Home Builders, and Bryan Glasshagel of Zonda, who will
provide attendees a better understanding of the economic
factors affecting San Antonio's housing market.
Attending the Housing Forecast is essential for several
reasons. First, participants will learn from leading experts
who can clarify complex economic conditions and trends.
Understanding these elements will empower builders to
make informed decisions aligned with evolving consumer
preferences.
Second, while home values may fluctuate, demand
for housing remains robust. Builders can leverage this
moment to innovate and develop homes that cater to a
diverse market, including first-time buyers seeking value
and quality.
Furthermore, insights from the forecast can help
builders identify emerging trends, such as shifts in
buyer demographics and preferences. Armed with this
knowledge, they can adjust their strategies to create homes
that resonate with today’s consumers, fostering greater
sales and long-term success.
Although the San Antonio housing market faces
challenges, the future looks bright for new home building.
By participating in events like the Housing Forecast, industry
stakeholders can gain insights to shape a prosperous path
forward in an ever-evolving economy.
14 DECEMBER 2025 | GREATER SAN ANTONIO BUILDERS ASSOCIATION