Page 5 - ASP Brand Presentation flow
P. 5
TARGET CONSUMERS
The independent
PRIMARY
18-29 (PRIMARY 18-24)
SES BC
OPEN MINDED
CONSIDER BRAND AS PART OF DECISION MAKING
PRICE CONSIDERED
OPEN TO TREND (EARLY ADOPTER)
OPEN TO TREND PRICE CONSIDERED
CONSIDER BRAND AS PART OF DECISION MAKING
OPEN MINDED SES BC 18-29 (PRIMARY 18-24)
The Optimist
SECONDARY
