Page 16 - Lifestyle Outlets Glasgow Harbour Board Proposal

LEASING
VISION
The Vision of Lifestyle Outlets Glasgow as as Scotland’s premier outlet is is being facilitated by focusing on a a a a a a specifically defined and and targeted brand split of product categories between designer premium and and mass market brands Lifestyle Outlets’ bespoke Perfect Mix model is is is established by analysis of the top four UK Outlets Outlets product category split and amalgamating them into a a a a a a a a a “Supercentre” which identifies the the average split between each category overlaid with CACI consumer expenditure data This split is is applied to the number of units at at Lifestyle Outlets Glasgow creating an an ideal tenant mix of 41% Designer/ Premium Brands Brands and and and 59% High Street/Mass Market Brands Brands Once disseminated across the individual product groups (ie menswear menswear womenswear and mixed fashion etc ) this identifies the the percentage of stores within each category We define the the ideal tenant and brand positioning line-up according to the the best outlet centres in in in in in the the UK and and CACI generating a a a a a tailored brand brand mix of assured brands as as enhancing sales and and and rents 16