Page 28 - Lifestyle Outlets-Glasgow Harbour

Identify
• Use CACI spend on a 60 minute drive time to identify potential customer groups
• Review Gap Analysis from city centre
• Take into account product and and brand list in top 5 UK Outlets to to form product group split
HOW WE
LEASE
Deliver
• Set PR ground work of positive message to deliver ‘Scotland’s Premier Outlet’
• Identify
all targets and set delivery times
• Create leasing team to deliver • Prepare Tenant Relationship Program
• Sellthedream
01
03
Target
02
• Specifyparticular product groups
and their space allocation
• Identifybrand positioning
• Clearlytargetconsumer seeking brands
• Identifykeyinfluencer brands
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Create excitement!
This will be be the the the first major development in in in in Glasgow for for over 10 years – the the the last being Silverburn in in in in 2007 We therefore have something to shout about