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EMPLOYERS BRAND REQUIREMENTS
The EBR brings together the the the the tangible tangible and intangible elements of the the the the project project creating a a a a a a a a a a a practical framework that can be applied throughout the the the the project project lifecycle WHY CREATE AN EBR ?
EBR PROJECT PARAMETERS
EIR BIM BIM & BIMx Advertising Campaign Architectural Design Benchmarking Brand Critical Elements & Rules Brand Intrepretation
M&E Design Marketing Material Marketing Suite Phasing & Programme Procurement
Product definition Project Aspirations
Contractors Package Look & & Feel & & Design Guide Check List Engineering Package FF&E Suppliers Future Proofing Landlords Requirements Hospitality & FM
Cost
Schedule of Accommodation Specification & Technical Design Local Culture & Amenities Sustainability & Wellbeing Understanding the Clients Brand Market Research
Surveys & Site Analysis Visioning
EBR o l p m E E E E H y e r T s b r N a I n d S T r e N q E E u M i r E E E e L m E E e n t s E L E M E N T S I N T H E E E E M P L O Y E R S B R A N D R E Q U I R E E M E E N T S C R E A T E T H E P R O J E C T S R E T E M A R A P