Page 22 - Keval

Elements of the brand:
Contemporary heritage
Value filter for tangible and intangible decisions
TRUST
PROCESS
VILLAGES
FOR LIFE
CUSTOMER
PRODUCT
Windows + windows reveals
Brand critical
elemenBtsRAND CRITICAL
Walls Eleemleemnetnsts Floors
High ceilings Walls
Panelled doors Floors
Storage plentiful
Brand critical
High ceilings
Exterior front door & porch / canopy
Panelled doors
Exterior front door & porch / canopy
Windows + windows reveals Storage plentiful
Lighting
Kitchens
Staircase Ironmongery
PROCESS
TRUST
EXPERIENCE
VILLAGES
Lighting Kitchens Staircase Ironmongery
EXPERIENCE
Y / AL
STRUCTURE
ELEMENTS
ELEMENTS
BRAND
BR
SENSORY / EXPERIENTIAL
STRUCTURE OF THE BRAND
PRODUCT
Design Guide Elements
OF THE BRAND
Design Guide Elements
VALUES
FOR LIFE
VA
CUSTOMER
DESIGN GUIDE Elements
RELATIONSHIP
RELATIONSHIP
Architectural statement
BUILDING
Inhabiting the exterior space
PRODUCT
Spatial planning
Focal points Controls
Urban design
Detail interfaces
Green + sustainable
Architectural statement Urban design
Green + sustainable
Inhabiting the exterior space Controls Detail interfaces
Waste management
Bathroom storage
Power points + wifi access
Hanging pictures
Ceilings
Places to sit
Power points + wifi access
Hanging pictures
Ceilings
Automoation of services
Spatial planning
Focal points
Waste management
Bathroom storage
Places to sit
Intelligent smart technological controls
Automoation of services
Intelligent smart technological contr
ls
dependable
quality
dependable
quality
designed procurement
designed procurement
solid
solid
peace of mind
peace of mind
thought through
thought through
dependable
dependable
aspirational
aspirational
sustainable
sustainable
UNCTIONAL
FUNCTIONAL
o
A
EMOTIONAL
EMOTIONAL
peoplecentric
peoplecentric
community
community
not consumable
not consumable
nurturing
nurturing
lifetime purchase reassuring
lifetime purchase reassuring