Page 48 - Keval

MARKET MARKET POSITIONING
POSITIONING
MARKET MARKET POSITIONING
POSITIONING
DIFFERENT SEGMENTS
OF GENERAL HOUSING MARKET 1 FOR SALE
Owner Occupier Design quality EPC Competitiveness Build to sales rate Kerbs appeal
2 PRIVATE RENTAL SECTOR (OR BUY TO TO LET)
SINGLE/SMALL scale investor Purchase or or or a a a a for sale product
Product very similar to ‘for sale unit’
3 BUILD TO RENT Brand Standardized design Need for speed of delivery Lifecycle Asset Management Landlord holds ALL units Similar to commercial buildings Trade rentable area Good opportunity for BOS
BUILD TO RENT Should be able to traditional PRS or or for sales:
Search for quality – unit and amenities
Location
Transport links
Longer tenancies – especially for Affordability – London 50% of income on on Flexibility - less hassle
EMERGING OPPORTUNITY
STATUS QUO