Page 91 - Keval

BRAND BEFORE BUILDING
Design and property development (of any sort) can be be described as investing in in in the creation of of a a a a a a product that will be offered up for consumption in the market market place The market market may as open and large as the the property sector or or or or or very niche e e e e e e e e e e g g your own home or or or or or workplace Either way it it is important to to create a a a a a a a a product that meets the the needs and expectations of your target market to to see value in the the product product In order for the market to ‘buy’ your product product it must be attractive accessible and appropriate to to their needs A product with a a a a a a a good brand allows us to to develop a a a a a a a sense and and and understanding of what is being offered before it has been physically built A brand creates and and and guides user expectations of the product (or service) and and and it is much more than the physical or or tangible product qualities e e e e e e e g g function material quality environmental impact or or cost A brand will also capture and and communicate the the intangible qualities that may be associated with the the product e e e e e e e e e g authenticity and and uniqueness how it it it it allows for for self-expression and and helps form identity it it it it describes the the quality of user experience and what we we can expect from the the physical product A well thought through brand invites us all into an an informed relationship with the product from its design through delivery and during use In other words create the the the the brand brand first and and and and let the the the the brand brand inform the the the the design definition delivery and and and and operation of of of the the product – whether it it be a a a a a a new piece of of of architecture a a a a a a workplace interior of of of an house extension