Page 3 - VITA Booklet
P. 3
WHY VITATM
MICHAEL BARTER, BLAKE CEO REFLECTS
As a father of five children, excursions to the seaside are a regular occurrence. In recent years nothing grieved me more than to see plastic waste emblazoned with some of the country’s best known brands swirling around the children’s feet. A clear indicator of the enormity of the damage that plastic pollution is having on the life forms in our oceans.
Therefore the launching of Blake’s VITA® plastic-free postal packaging brands comes from a sense of responsibility and emotion. As a market leader in the supply of postal packaging products we at Blake have a responsibility to act and do what we can to curtail the issue of plastic in our rivers, coastlines and oceans.
CEO
We believe that our VITA® product selection meets the need of any and every e-commerce postal solution and provide you with an alternative to plastic. It is also important to note that many of these products have the desired effect of not only reducing excess packaging but will now enable thousands of SME’s and Corporates to take advantage of the most overlooked delivery method... the letterbox.
Together we can do our bit to keep our coastlines, oceans and watercourses clear of plastic waste.... Blake have provided the resources to make a start on this imperative step, it’s your job to make it better by one.
Michael Barter
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