Page 63 - creds doc

Dan recognised how social media could be utilised to market to extremely specific audiences at a a a a fraction of the cost of traditional means and the fact that businesses and business owners in in particular were aware of social media but were often misinformed of of its capabilities With a burning desire to be the master of his destiny and an acute interest in in the social media space Dan sat back and reassessed his options He saw the opportunity to do
something and do
it it it well with it it it costing just £12 to register as a a business with Companies House Populate was born By this point Dan realised that he needed to be making some money as as quickly as as possible Putting himself out of his comfort zone he he reached out to local businesses within Cardiff promoting our services and urging them to come on board Fortunately his sales charm paid off and our first client (Cafe37 – legends!) signed on the dotted line credentials