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Client: Spectra Sensory Clothing
Spectra Sensory Clothing design and manufacture clothing solutions for children with Autism Spectrum Disorder (ASD) who can often experience sensory issues. Washing labels, seams on clothing and itchy materials are just a few of the things which can cause sensory discomfort.
Additude Creative Ltd were commissioned to produce a digital brochure highlighting their extensive range of sensory clothing. As part of DesignActive the existing brand has been evolved giving a more professional, credible and consistent visual language. The design style created is bright, colourful and optimistic, reflecting the company values. Case-studies are featured throughout the brochure, highlighting benefits the particular clothing products have had in real-life scenarios. This in turn creates a solidarity among parents.
The brochure is intended to be positioned on their website and featured in email marketing and social media platforms, enabling local, national and international parents to easily access the sensory clothing range.
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