Page 130 - Paulisms: Gold Nuggets for Small Business

product and your company. Unfortunately, people try something once and stop when it doesn’t work.
I remember with mail box drops that some of our network hated them and others loved them. It worked for some and it didn’t work for others. I cannot explain this, but often if you thought it was going to work it did, and if you thought it would not work it didn’t. Nothing comes to you on a plate; you have to get out there and make it work. Persevere with marketing. It is hard to get the right mix at times and you have to watch the costs closely, but find out what does work and is within your budget and keep it going.
Remember, you cannot sell a secret.
A Japanese restaurant recently opened in the neighbourhood. It is upstairs in a newly redeveloped commercial area. We saw a small sign. It was closed and we