Page 155 - Paulisms: Gold Nuggets for Small Business

product to specific streets in specific neighbourhoods. He had identified that ‘birds of the feather flock together’. That’s all he did. He had a great little business and sold it when retirement was near. Interesting enough, the buyer changed the model. He was all over the place with his marketing and dropped the previous owner’s successful sales method. I am not sure if he is still going.
It may seem simple, but I have seen a lot of wasted money through marketing to the wrong demographic or geographical location.
Paulism: In marketing and sales or sourcing products, shortcut your efforts by directing your energy and pinpointing your focus on the ‘birds of a feather that flock together’.