Page 76 - Paulisms: Gold Nuggets for Small Business

I can hear the screams now:
‘There’s no way that I can afford to spend more money because I can install it myself.’
‘But if I go and pay someone, I’m not going to make as much money.’
‘Well, why would I do that when the cost of buying it elsewhere is so much more than what I can produce it for?’
This is where the powerful Paul’s Funnel paradigm shift comes into it. Think about this:
ABC Company is selling Paulism-branded Widgets.
CURRENT SITUATION