Page 10 - Travelers Proposal - Peerless Performance
P. 10
CUSTOMER VALUE IN RELATION TO HIGHLY SATISFIED CUSTOMERS
The Value of Emotional Connection
+52%
+13%
Baseline
-18%
Not Emotionally Connected
High Satisfied But Not Fully Connected
Perceive Brand Differentiation and Satisfied, But Not Fully Connected
Fully Connected, Satisfied and Able To Perceive Brand Differentiation
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