Page 5 - 7 Steps to Leading a Gender Balalnce Business_Preview
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CONTENTS
Foreword vii
PART 1 – Recognize the Business Opportunity
1. Reframe the Debate 3 2. Redefine Gender Balance 13
PART 2 – Focus on Your Majority
3. Build Support at the Top 21
4. Get Leaders to Lead 31
5. Equip Leaders to Be Convinced
and Convincing 41
PART 3 – Get the Systems to Match
6. The Gender Bilingual Organization 53
7. Gender Bilingual Talent
Management 59
8. Gender Bilingual Marketing 73
Conclusion 84 About the Author 86
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