Page 3 - 2018-19 Media Kit

Gay & Lesbian Spending Habits & How They Can Impact Your Business!
Gay Men and Women Own More Homes and Cars, Travel More, Spend More on Electronics and Have the Largest Amount of Disposable Income of
Any Niche Consumer Market Share in the U.S.A.
Consider the Following...
• Average annual household income - $83,000+ (40% at $100,000+)
• 72% prefer products and services that are directly advertised to the Gay Community
• 61% own a primary residence and over 9% own vacation property
• 55% are more inclined to hire outside professionals to do some/all of their
home improvement work
• 65% own a Smartphone and 83% use their smartphones to search and text
• 3 to 4 times a week, Gay men & Lesbians dine out
• 82% own a computer and 12% blog daily
• 74% like to upgrade to a product’s latest model
• 96% travel for business or pleasure
• 70% are pet owners
• 88% own a car
• 25% are either business owners or high level managers
*** Information based on research completed by Community Marketing, Inc. http://www.communitymarketinginc.com
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