Page 3 - 2020 Answers Retailer Handbook

We value our retail partners
FROM THE ANSWERSTM MANAGEMENT TEAM. Our mission is to provide retailers and their customers the highest quality pet food available on the market: from sourcing to curating formulas, to quality assurance. A part of our mission is to educate retailers and consumers alike about the importance of biologically appropriate nutrition, and raw feeding science. We believe in empowering retailers and consumers with knowledge to give them purchasing and product confidence.
Answers Pet Food is the first and only fermented raw pet food company on the market. Answers pioneered the commercial raw feeding movement, as the first company to offer raw milks and bone broths in pet stores. We use holistic and authentic organic raw ingredients, with the highest sourcing standards in the industry. Our unique process of using fermentation actually enhances the nutritional value of food. It is inoculated with billions of probiotics or good bacteria, safely protects naturally occurring enzymes, vitamins and minerals — making it one of the healthiest and safest raw foods available. Our products are also veterinarian sold, used and recommended, expanding into veterinarian practices nationwide.
We support small independent businesses, from family farms, communities, to retailers. We work to drive traffic into stores with driven purpose and reason to engage in person. Because there is nutrition and product education that goes along with our products, purchasing behavior is different from the process food selections that doesn’t require introductions because of it’s familiarity in the market. Convenience and familiarity of brands cause sales to be lost to big box retailers or online shopping.
Creating community advocacy, authentic engagement, and personal services, we welcome brand transparency, and revitalize consumer trust. Our message of personal in-store engagement and experience improves our sense of community and small business that supports pet well-being and health. By joining together, as a community or as pet feeding advocates, we can have significant advantages and important conversations that otherwise may be lost. Together, we can support consumer choice and improve pet well-being.
RETAILER SUPPORT