Page 17 - Ashton Woods Trail Blazers 2017

CONTINUING TO SHINE
One year ago, we expanded our business with a bold new direction and mission – to put people who never thought they could own a home on an easier path to homeownership. It’s been an amazing journey so far. In just one year, Starlight Homes has exceeded our expectations. Our first home closed in March of this year, and with over 150 closings to date, we’ve seen a lot of happy first-time homeowners.
In fact, their testimonials are helping convince
current renters to turn their dreams of homeownership into reality. We’ve added professional photography
of our homes’ interior and exterior features to starlighthomes.com. Our website now features 3D tours of many of our floorplans, allowing our customers to enjoy a virtual exploration of our interiors online. We’re showing people how much more they can now expect from a first home, thanks to the inspiration of our Centro Stile designers.
We’re also continuing to make the purchase decision less intimidating for current renters with $0 Down and Low Monthly Payment messaging. We’re already refining this marketing approach to include more digital media, with over 50% of our new customers finding us online. We’re building brand recognition on social media, as well, with over 8,500 Facebook fans and growing.
As this entry-level market continues
to grow, so do our communities. We now have 12 communities open for sales across four divisions – Atlanta, Austin, Central Florida and Phoenix. Plus, we anticipate adding several more communities in the coming year.
The tremendously successful launch of Starlight Homes is both exciting and rewarding, as we help people achieve their dreams of homeownership. And this is only the beginning. If we can accomplish all this in less than one year, just imagine what’s possible in the years ahead.