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NOSTALGIA MAKES US CRAVE THE PAST. IT’S A SENTIMENTAL YEARNING FOR THE JOY OF A PAST TIME OR PLACE.
USED IN DESIGN, NOSTALGIA CAN APPEAL TO OUR AUDIENCE ON A SENTIMENTAL & EMOTIVE LEVEL. NOSTALGIA - THE NOTION OF LONGING - REMAINS AN ESSENTIAL HUMAN CONDITION.
NOSTALGIA ALLOWS MEMORY & PERCEPTION OVER REALITY, & FAVORS A UTOPIAN & IMAGINED PAST OVER THE REAL ONE. NOSTALGIA CAN PROVOKE POSITIVE EMOTIONS OF JOY, CONNECTION, CONFIDENCE & OPTIMISM. NOSTALGIA HAS THE POWER TO RAISE YOUR SPIRITS.
