Page 20 - Aristocrazy Magazine

By developing a new accessories line, the brand will be able to target
new customers and follow the latest trends in the market. The brand has decided strategically placed points of sale in various streets of Madrid to draw a greater diversity of public.
Marketing Mix
Jewelry
Trendy Watches Diamonds
Promotion: With the collaboration of influencers, the brand had the opportunity to create a lifestyle just by consumers of Aristocrazy. Also, the brand offers mini-concerts in their stores, events to launch new collections, and more.
Place: Serrano street in Madrid, where Aristocrazy has four stores in a tiny space. This response a business model that the brand has developed for cross-selling that is, it is to assi- milate the most significant possible number of demand, giving customers the option to buy at the store that best suits them at that time.
Price: Aristocrazy products are from 40 euros to 6000 euros. It can vary by the material the product it’s made, and if it has any diamond.
Accessory
Product: Belt
Charms/buckle (soft accessories)
Material: gold, rose gold and silver. Banana bag
iPhone Cover: iPhone 6-8
Travel jewelry case
Promotion: Inviting international influencers (Grace Villarreal, Alejandra de Rojas, Paula Baena,....) and loyal customers to the opening event at the airport. With a menu that goes by hand with the message of the product designed by Juan Andres Carrillo.
Place: The opening stores at the airports (Madrid, T4/ Paris, Charles de Gaulle/ London, Heathrow/ Milan, Malpensa airport) and existing stores only in Spain.
Price: The new accessory line will be priced from 36.60 euros to 181.50 euros.
Product: Essentials Fun