Page 9 - Aristocrazy Magazine

SWOT Analysis
STRENGTHS
Major international brand. Using the most traditional and artisanal processes. Variety on products = pieces for every day and for every occasion. Based on value not on price.
OPPORTUNITIES
42 points of sale in Spain, Mexico, Portugal, Chile & Aruba. Growing expansion plans. Franchise business model.
WEAKNESSES
Only well-known in Spain. Social media content in other language. Improvements in technology.
THREATS
Competitors in the same industry. It needs to make the brand grow. Competitors are following the same trend in the jewelry/accessories industry