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One of the key items is the mono-harness. Can you tell us more?
Yes, it’s a shoulder harness. It only covers part of the body, has a re- movable shoulder pad and a secret pocket to tuck away your money, for example. It has a reflective strip all around. It is much easier to put on and remove than a classic harness as there are no straps or stirrups. It can be worn alone or one on each shoulder. The price is unbeatable for a quality product: only €35! If you add a pair of shorts, you can be dressed from head to toe for less than €80! It’s very important for us to offer affordable prices as we know that clubbers already spend a lot when they go out, between the entry fee and sometimes flights and hotels.
What is the story behind this logo?
It represents a bull. It’s my astrolog- ical sign and I wanted something to symbolise virility. I put it in a coat of arms to recall the idea of brother- hood and to state that we belong to the same family.
Could you imagine heterosexuals wearing your designs?
I would say, without hesitation, that I mainly design items that appeal to me, that I find beautiful. If they ap-
“For us, diversity is very important”
peal to gays and straights, it’s fine by me [laughter]! Admittedly there is an extravagance in clubwear that tends to attract the gay community more. But I get the feeling that things are changing and that heterosexuals are sometimes willing to be more daring.
Is it important to be Made in France?
Yes, very. France has given me everything. I used to live in Came- roon. I arrived here in 2005 to study law. France has allowed me to live my passion and set up my brand. I prefer to source local production for most fabrics and the assembly of the garments.
What I love about your ad cam- paigns is that you show models of all ages and all origins...
For us, diversity is very important. It’s not even a marketing choice. Society is diverse. It’s our wealth and it’s normal to show it. There’s no need to be sidelined because you are gay, black or older.
Interview by Nicolas Maille for Qweek.
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