Page 7 - Demo Faces

Innovation means di erent things to di erent people. For some, it means broad technical advances; for others, it means something new
and di erent or the application of knowledge to solve problems. Innovation happens along a continuum, from incremental or disruptive ideas to transformative ones that change our whole way of thinking.
Innovation doesn’t have to come in the form
of earth-shattering
discoveries. It can happen anywhere, and
it doesn’t always mean
a new idea: sometimes the innovation is simply taking an existing idea and trying it out in a
new way or in a new setting that no one’s ever thought of before.
Innovation is not always elaborate. It can lie in simplicity. And it needs to solve a concrete problem.
Configuration
Superior method of work
• Road asset management system
• e-Procurement
• Integrated
solutions
O ering
Reducing the complexity and cost
• e-Vehicle
• Smartphone • Drone
• Single-serve
co eemaker
Experiece
Enhancement around process and products
• Client support • Client
engagement
Transformational
Innovation
PROCESS
PRODUCT
SERVICES
Source: Adapted from “The Ten Types of Innovation [Doblin]”
Innovation
Incremental
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