Page 31 - Sharp Summer 2025

G U I D E
IN THE
LONG RUN
US THAT
H S
TOR UNNIN IS ULT MA ELY BOUT FO M n
D I By Marc Richardson
H S
TOR NTO-B SED B AND ITE st ARY SPO T MI HT MAKE
th world’ most d cern ng running clot T n’t make
is non-desc ipt rbon copy m rathon wn,
who erv s as esign d rector a d leads o n,
wit h r partner F an Mille .
“I’ e o one 22-k lomet ru s in Li erary S e cke em
to tick a gel n
the lit le s e p cke ,” Mc u ty d
isn’t unduly ionality for foc sed fu on f nc d
isn’t unduly ionality for th y.
Inst ad, the Lit rary Sport s clothes a r ean to run n — uanced and refined es, s .
Founde s M. Bec a a and D ird t
als eaders, hence t e n me — b ou n
b o el on
bo rd in 20 2 to el bri he world of unni g gear i satura n s eed an p rfor ance “W wanted t sing,”
M K e e o n
own ex lai s. “ he K e e o n
s a l od
di tt K e e o n
bit less more mature audience.”
”
A such, Literar Sp rt is i trospec says, w il o hers might q lify i as inima n
out “s p rhero nning clothes p bright, y
Spo t foc ses on
ee thin th t mi ht not be itely
b s r s t f pprecia ed. It mir ors run in ph e
bran ’s aco yt s hare do ext ng it no to be see n,
bu for the ersona rnal, i y wh l.
Th e s a ritu l, of s rts, to itera e ch
a e he b -pr y i duct o lots of time and ener nd deve opment McKe wn,
an vi l runner n to payin att d an nti n to what fe s go att d an od
di ta ce r nn ng, t e focus n form is w ere es are
ma e, wit ex ert t il ring taking the place .
McKeo n cites Litera y po t’s Ash ry J h
da ted elbows th t t w r a more ac ommo atin ,
prec ely
e c f a e rved leeve uffs an a fron po .
A n-the-go tor cke ge — o .
An , ike runni g, th form is ug iter o
detail hat p or tiz e o s
c s ma gi al gains In the f s s
c othe , hat comes n the fo of i f s abric Ital , nd F an e, “ea e t in h that e deem o in
the specific a rics th y’re roducing,” textil s pai stakin ly c ose so t at pie n
fun tional pro erties — that u timat ar ent mpo . The abrics are of the utm the It’ te mer n
an the It’ ite ary or d, team and, she ays, he g s
why i 2025, the rand wil be emp sizi t he di in C nada a d r abroad t he di gi e p enc ople a cha ted e
up cl se — t to ch t e da ted elbows an ri ft hen you ak up di tance run ing, it n
o - e , ,
immerse in worl of igh-te h gear, al
b sts th ne er f el t t ood e oug . B t whe e
a od
di e
a d f our cus on d f our form and the ritual e e cef l — ve v o ssen iter ry port’ foc o ea y r o n
w orm h d
dom nated b b g b ands wi i h budget wi i ns of
d lars an brigh colo rs, they’ bl e
c r , t s b full place stitch at a ti e, he n e ru functional and beautiful.
tiful.
P OTO C 4 4 S U M M E R 2 0 2 5
M I